Banana Plantations in Central America

The â€Å"banana republic† is a familiar term. What is less known is how literally the term applied during the early 20th century in many regions of Central America. The United Fruit Company, an American concern, was formed in 1899 when several banana companies merged. Since banana is a crop best grown in Central American climates, the company acquired ever greater amounts of land there. The company soon became the largest employer in Central America. Its presence and political influence there affected the lives of the native peoples in ways that remain controversial to this day.The large peasant class of Central America was the most profoundly affected. Life Before, and during, United Fruit The European domination of Central America during the 18th and 19th centuries resulted in a highly stratified social structure. The traditional social order of the Mayans and Aztecs reinforced that structure. There was a very large peasant class, some of whom came there as slaves. The aver age peasant struggled to get by, often being forced to work for whatever large foreign company had moved into their area. Many of these peasants were descendants of the powerful Indian cultures that had been there thousands of years prior.Others brought a West African influence to the region, with their unique methods of worship, dance and music. The peasants of Central America are part of a rich and dynamic culture. They are anything but unskilled. For example, they are known for their ability to make beautiful, colorful clothing. This was first noted by the conquistadores and remains a skill to this day. It was the Indians who discovered a use for the cacao, the basis of chocolate. They created a sort chocolate drink that became widely popular. It was later modified to suit European and American tastes.The diet of the peasants often consisted foods such as beans, maize, frijoles, chili and beef. Exports from Central America to the rest of the world rose sharply during the mid-1800 's. In response to the demand, farmers cultivated a variety of crops including rubber trees, cacao, sugar and fruit. The main cash crop was something else, however. According to Peter Bakewell in A History of Latin America: But most prominent by far in this line of agricultural goods was coffee, which was the leading export, c. 1913, of no fewer than seven countries. (2004) Farmers, at first, were in business alone.In most cases, however, their land was swallowed up by large corporate concerns. As these corporations became more prominent repressive, pro-corporate regimes were installed. Since the 1970’s the trend has reversed itself. Small, individual farms are becoming more and more common. A regional movement has emerged to promote self-survival through small farming. Guatemalans are using traditional stories, parables and humorous anecdotes to spread agricultural knowledge to their Mexican neighbors. They also share proud peasant virtues such as the love of farming, family and community.These virtues have been shared by peasants in Central America for hundreds of years. Still, life was difficult. Most peasants have to take second or third jobs. Farmers may do additional day labor on other farms. Some do not own land and work as a field hand wherever the work is available. Prior to the 1944 socialist revolution in Guatemalan wealth was concentrated among an elite few: †¦just 2. 2 percent of the population owned over 70 percent of the country’s land. Only 10 percent of the land was available for 90 percent of the population, most of whom were Indians. (Landmeier, 1997).This concentration of land in the hands of a powerful few made it easy for companies to come in and acquire large amounts of land. These companies often left large tracts of land uncultivated. The peasants could have used this land to grow a variety of crops; instead they were often forced to take jobs at the company, on the company’s terms. The Growth of the Corporate Plantation Cheap labor, available land and favorable climatic and political conditions drew large multi-national corporations to Central America in the late 1800’s. The lives of the small peasant farmers would be altered dramatically.The United Fruit Company became the most prominent example of a foreign company influencing a sovereign government and the lives of its citizens. The United Fruit Company began operations at a time when there was little restraint on businesses. Huge monopolies, such as Standard Oil, were allowed to develop and dominate markets. The labor movement in The United States was still in its infancy, although it had won a few concessions from business and the government. For a company such as United Fruit, which employed thousands in foreign countries, there was little oversight.The large peasant population in Central America was merely seen as â€Å"cheap labor† for the huge company. United Fruit made â€Å"quid pro quo† deals with foreig n politicians to gain land and other concessions from those governments. The company had government assistance in putting down strikes, some of which involved more than 100,000 workers. In Colombia, the army fired into a large crowd of peasant strikers, killing dozens. Accusations arose that the army was essentially under the direction of The United Fruit Company. The Good and the BadNot all of the effects of the banana plantations were negative. United Fruit built much needed infrastructure in countries such as Guatemala and Honduras. Rail lines and schools were built and postal service was improved. Jobs at United Fruit typically paid more than other jobs in the areas where they were located. In later years, employees received medical care and free education. At the same time, jobs at banana plantations were often temporary. Working conditions were difficult, if not dangerous. Field workers were exposed to potentially harmful pesticides and other chemicals.The rail lines served as another monopoly for a company like United Fruit, so they pressured governments not to build highways. The United Fruit Company gained undue influence over the lives of ordinary citizens through corrupt politicians. The most famous example arose in 1975, shortly before the company reorganized. Reports came to light that United Fruit was paying a $2. 5 million dollar bribe to the President of Honduras in exchange for tax breaks. The Honduran President was later removed by a military coup. The banana company also had influence within the American government.It encouraged the government to intervene to stop socialist movements in Central America. In 1954, the Central Intelligence Agency took covert action to undermine a Guatemalan regime they feared would align with the Soviet Union. The regime had planned to buy back the large amounts of unused land owned by United Fruit and distribute it to peasants. It is this image of unrestrained American capitalism and exploitation that has driv en a number of Central American countries toward socialist regimes. In Central America, United Fruit is now broken into many subsidiaries. Much of the banana crop is received from independent farms.For Central American peasants the legacy of United Fruit is likely to be more bad than good. They feel they have been exploited and their traditional way of life nearly destroyed. The influence of the company over regional politics meant that the lower classes had little representation in the government. That has changed somewhat, but the problem of poverty remains. Today the working classes soldier on, doing what they must to maintain their rich culture. Sources Bakewell, Peter. A History of Latin America (2nd ed. ). Oxford, U. K. : Blackwell Publishing, 2004. Chomsky, Aviva.West Indian Workers and the United Fruit Company in Costa Rica, 1870-1940. Baton Rouge, LA: Louisiana State University Press, 1996. Draper, Thomas (ed. ). Democracy and Dictatorship in Latin America. New York: H. W. Wilson, 1981. Keen, Benjamin (ed. ). Latin American Civilization: history and society, 1492 to the present. Boulder, CO: Westview Press, 1991. Landmeier, Peter. â€Å"Banana Republic: The United Fruit Company† 1997. Retrieved 17 Nov. 2006: < http://www. mayaparadise. com/ufc1e. htm >. United Fruit Historical Society. â€Å"Chronology† [web site] 2006. Retrieved 11/17/2006 < http://www. unitedfruit. org/chron. htm >.

Sociologist Karl Marx

A Brief Introduction Mr. Jeff Riddle April 29th, 2009 There are three major theories that depict how sociologists view the world. The theories are functionalist, conflict, and interaction theory. Each of these has its own viewpoints of how people affect society, and how society affects the people. Each theory has its own group of sociologist to go with it. The theory that a sociologist picks to back has an effect on how they do research and how they look at problems. Schaefer) The first theory is Structural Functional Theory, or functionalism. Functionalism is one of the oldest theories, and is still used today. In functionalism society is made up of different parts, and these parts work together to keep the society stable. Functionalism relies very much on the scientific method. By relying on the scientific method, the study of sociology can be observed in the same way one would view the physical world. (McClelland) In functionalism, change is said to happen when pressure is put on individuals by social structures.This is what is known as a macro theory. Macro theories work from the society downward, the society forces the people to change, not the people change society. The next theory is conflict theory. In opposition to functionalism, when society exists in a state of balance and stability, conflict theory says that society is better described as existing in a state of constant struggle and conflict between two groups. Conflict theory has been growing it popularity since the late 1960s.Many social and economical problems such as, civil rights movements, and political battles, have given prime examples of the conflict between the two groups, reinforcing conflict theory. Marx says there is a constant struggle between the haves, and the have-nots. In a capitalistic society, groups interact in a destructive way. (Schaefer) They do this by the more powerful group exploiting the lower group in order to become more powerful. This is what causes the unbalance in po wer. The next theory is Interactionist or Symbolic Interaction Perspective.This theory is different from the other two because instead of working from the society down in a macro prospective, it works from the individual up, in a micro prospective. Interactionists focus on the subject of human life at a personal level instead of at a social level. An interactionist wants to know what the person was feeling or how they were bothered by a particular situation. Society is made up of patterned and organized interactions on personal basis. Because of this the research done by interactionists can be done at a face-to-face level also instead of focusing on the group or groups within society. McClelland) All interactions and reactions between individuals shape the way society works. An interaction can be any contact; this includes all language and symbols. This is because interactionists want to understand each individual in society, because understanding the individuals will show you how t hey shape society in the end. (McClelland) In conclusion, these different theories give sociologist a basis to work from. They do play a major role in the way a sociologist conducts research, or gathers information in other ways.Not any of the three theories can be said to be correct in a whole, but sociologists can use all of them to better understand a situation and draw conclusions about it. The theories allow sociologists to develop different viewpoints and find the tendencies between them. References Berlin, Isaiah, and Alan Ryan. (1996). Karl Marx: His Life and Environment. New York: Oxford University Press. Schaefer, Richard T. (2008). Sociology. New York: McGraw-Hill. Stanford Encyclopedia Of Philosophy. (2008). Karl Marx. http://www. laspositascollege. edu/library/cited_APA_examples. php#anchorInternet

Market Structures and Pricing Strategies Essay Example | Topics and Well Written Essays - 2750 words

Market Structures and Pricing Strategies - Essay Example The basic understanding underlining the case study is that the four basic structures are perfect competition, monopoly, monopolistic competition and oligopoly. Perfect Competition and Monopoly are the extreme forms and most of the markets in existence lie between the two extremes. It has been observed by economists that perfect competition and monopoly are theoretical. During 1930s Edward Chamberlin of Harvard University and Joan Robinson of Cambridge University tried to make the study of market structures more realistic. The structure they analyzed is called monopolistic competition. â€Å"The concept of perfect competition was first introduced by Adam Smith in his book "Wealth of Nations". Later on, it was improved by Edgeworth. However, it received its complete formation in Frank Kight's book "Risk, Uncertainty and Profit".† Perfect competition is the market structure where you have large number of buyers and sellers. The sellers sell identical products. An example of Perfe ct Competition is the market of bathing soaps. Key characteristics of Perfect Competition are 1. Knowledge is freely available 2. No barriers to entry 3. Firms produce identical products 4. No single firm can influence the price. The firm is the price taker and the price is determined by the industry demand and supply. 5. There are large number of firms in the market 6. The motive of the firms is profit maximisation Monopolistic competition and Oligopoly lie between the two extreme market structures of Perfect Competition and Perfect Monopoly. ... Later on, it was improved by Edgeworth. However, it received its complete formation in Frank Kight's book "Risk, Uncertainty and Profit" (1921).† As stated on : http://economicsconcepts.com/perfect_competition.htm Perfect competition is the market structure where you have large number of buyers and sellers. The sellers sell identical products. An example of Perfect Competition is the market of bathing soaps. Features of Perfect Competition: Key characteristics of Perfect Competition are 1. Knowledge is freely available 2. No barriers to entry 3. Firms produce identical products 4. No single firm can influence the price. The firm is the price taker and the price is determined by the industry demand and supply. 5. There are large number of firms in the market 6. The motive of the firms is profit maximisation 2. Monopolistic Competition Monopolistic competition and Oligopoly lie between the two extreme market structures of Perfect Competition and Perfect Monopoly. What is Monopoli stic Competition? In this market structure, there are many buyers and sellers, like in a perfect competition. However, the products are more differentiated. An example could be Restaurants, where every restaurant may specialize in a different cuisine. As Karen Collins puts it in the book Exploring Business, â€Å"Products can be differentiated in a number of ways, including quality, style, and convenience, location, and brand name.† Features of Monopolistic Competition: The Key features of Monopolistic Competition as mentioned in the book â€Å"Economics: Principles and Policy† by William j. Baumol and Alan S. Blinder are: 1 Large number of buyers and sellers 2 Freedom of entry and exit 3 Perfect Competition 4 Heterogeneous

Inequalities And Its Eeffects Essay Example | Topics and Well Written Essays - 2250 words

Inequalities And Its Eeffects - Essay Example a from the World Bank, the World Health Organization, the United Nations and the Organisation for Economic Cooperation and Development (OECD), and others. â€Å"To avoid being accused of picking and choosing our measures, our approach in this book has been to take measures provided by official agencies rather than calculating our own† (Wilkinson and Pickett 2009, pg. 18). However, this approach of the authors to prove their hypothesis was not accepted by all the experts. They found loopholes in this methodology, particularly the statistical analysis part, and thereby found loopholes in their arguments as well. The point put forward was, by just drawing lines or even a â€Å"line of best fit† based on a various variables and series of data points does not hold any statistical significance, unless the statistical analyses was done. They are convinced that these statistical tables do not provide the correct picture, as adequate analyses were not done. This was pointed out by Moore (2010) â€Å"Drawing a line through a series of data points signals nothing concrete†¦ The authors promise that they "have only included a best-fit line through the points"†¦But since they do not provide any statistical analyses, this can't be verified.† Kay (2009) further adds up against the methodology and thereby the argument of the authors by pointing out how regression methods may not correctly aid in analyzing the economic and importantly social statistics. As social statistics could be influenced by various variables, and is an evolving process, it cannot be easily focused. In addition, adequate data were not given in relation to the estimated equations. Thus, if one â€Å"removes the bold lines from the diagram, the pattern of points mostly looks random, and the data dominated by a few... This esssay stresses that the inequality can be measured as the one that happens between the rich and the poor in a particular country, and not inequalities between the rich countries and the poor countries. The key point or differentiation, the authors make, is that wellbeing of a country’s people, cannot be actualized or should not be judged based only on the wealth or economic status of that particular country. Instead, the focus should be far more deeper, with the economic inequalities between the rich and the poorer sections of the population mainly deciding the welfare of the people. Spatial based concentration of anything including population, industries and also income could also lead to inequalities. Authors Wilkinson and Pickett points out how more equal distribution of resources and thereby the income status â€Å"will mean fewer people will be living in shanty towns, with dirt water and food insecurity†. This paper makes a conclusion that these inequalities is prevalent for the past few centuries only because of the advancements particularly in economic, social and technology sphere, which took place mainly in the last few centuries. In the earlier centuries, human beings lived in a mostly egalitarian prehistoric hunting and gathering societies with very minimal inequalities. However, as the world advanced certain sections of the population utilizing the various advancements, progressed optimally, while leaving behind others. This inequality is now visible in various facets of human life and is leading to various repercussions for the people

The Unseen Article Example | Topics and Well Written Essays - 250 words

The Unseen - Article Example Germs and pathogens hide in their personal accessories like rings and phones that constantly contact diverse hospital surfaces when attending to the patients (Aleccia). Germs and pathogens’ predicament harboring in personnel’s’ attire may effectively handled by cleaning them adequately with the necessary disinfecting reagents. This encompasses even treating them with adequate chemicals, which will ensure as they interact with patients and other people in the hospital do not contribute in spreading diseases among the patients. Consequently, making treatment complicated especially when a person contacts a new disease, besides the one is suffering (Aleccia). Health personnel should cease from wandering outside the health facility while in the attires, which might contribute even transferring diseases to the public who are unawares. The existence of commercial Salmonella Typhimurium is inevitable due to its application in microbiology labs. US CDC studies confirmed lately that Salmonella Typhimurium spate that was evidently in the households of the microbiology staff or students (Aleccia). The staffs usually carry home the bacteria by their protective attires with the cleaning intention and fail to disinfect effectively. In curbing this predicament and shun the bacteria’s epidemic, it is vital that the staff or training students be adequately equipped with protective attire cleaning and avoid carrying them to their residences (Aleccia). However, use of personal gadgets like telephone is inevitable, where each needs to be adequately equipped with how to scrub their hands prior handling them especially when in

Cuban Revolution Essay Example | Topics and Well Written Essays - 1000 words

Cuban Revolution - Essay Example The Cuban Revolution immediately won the support of the masses and, indeed, the revolutionary leaders' popularity only increased, and expanded to include Latin American populations, as a result of political rhetoric which emphasised Cuban independence from US domination and the imperatives of adopting socialism to improve the socio-economic status of the majority (Sweig, 2004). Indeed, in assessing the causes of the Cuban Revolution and the reasons for its success, it is important to highlight the political and economic background. Politically, Cuba, as was the case with Latin American nations in general, had little autonomy and independence from Spain had not led to full-fledged sovereignty but to domination by the United States. Economically, the majority suffered from chronic and absolute poverty while a minority commanded and owned much of the nation's wealth and resources. The fact that the Cuban Revolution was motivated by the aforementioned conditions and determined their reve rsal ensured its popularity in both Cuba and Latin America. Indeed, the majority of the Cuban populace embraced Castro and his guerrillas, who appeared as young idealists. As rebel soldiers made their way to Havana they were welcomed as conquering heroes by throngs of local villagers who lined the roads and cheered the troops as they passed (Sweig, 2004). Proceeding from the above stated, it is evident that the United States' policies towards Cuba are among the most significant of the revolution's causes. Before 1959 the history of U.S.-Cuban relations played out in the context of U.S. hegemony over the island. Though previous administrations had resisted U.S. influence, few had rejected it outright (Perez-Stable, 1998). Indeed, throughout the history of U.S.-Cuban relations the Cuban elite, those of European origin whose wealth tied them to U.S. interests, had actively welcomed U.S. dominance. Thus, Cubans themselves, especially the elite class, together with U.S. policymakers were responsible for stifling Cuban nationalism and for providing the atmosphere in which the revolutionary government of Fidel Castro fundamentally changed the course of Cuban history and of Cuban-U.S. relations (Perez-Stable, 1998). Before Castro, U.S. officials had worked closely with Cuban leaders. Prior to the U.S. intervention in the Cuban War for Independence many Cubans actively sought U.S. rule. The Cuban elite feared the establishment of a truly democratic republic, or in their words, a Negro Republic (Perez-Stable, 1998). They played on U.S. racial fears and cultural stereotypes, marginalizing their own countrymen. The United States wanted to maintain the status quo and unfettered access to the Cuban economy; the Cuban elites wanted stability and to continue to reap the financial rewards of close ties with U.S. business interests. The Cuban elite also wanted power for themselves. Hence, after Spain surrendered to the United States, some members of the Cuban elite embraced U.S. control over their nation (Perez-Stable,

The Implications of Global Competitiveness on U.S. Unionization Essay

The Implications of Global Competitiveness on U.S. Unionization - Essay Example This essay discusses that in the late nineteenth century, unions were formed by craftsman or artisans; they had a high degree of autonomy in their political and economic activity The first union was formed by the name â€Å"Federation of Organized Trade and Labor Unions† in the year 1881. This later transformed into â€Å"American Federation of Labor† in 1886. The main objective was to maximize the members of the group and consider the well being of the members of the group. The labor unions are formed unintentionally in the USA; they have become precursor in the US organizations. They are formed out of mutual interest or perceived danger. The latter is always a reason for cohesiveness among workers in an organization. The relation between threat and cohesiveness is hypothetical but linked. Let us take an example from John Fossum’s theory of â€Å"Relationship between threat and Cohesiveness†. According to John A. Fossum, The cohesiveness of a group are of two types: Group Cohesiveness –The group is formed due to similar interest. They tend to behave similarly, as they have a similar thought process, beliefs, norms etc. Class Cohesiveness: The classes of employers and employees are different. The relationship is also very different. As the class consciousness increased, so did the unionization. The practice of labor relation process is governed by the laws incorporated by the organization. The laws incorporated by the organization are universally applicable, as they are a common set of laws used by all organizations. The act was enacted in 1935. This act gave authority to the private sector employees to engage in an organized union activity. It also gave workers the right to select their own representatives and to bargain with their own employees. The employers had no right to intervene in their decision making. Farm workers were debarred from the rights. There was a severe decline in labor unions during the years 1977 to 1987 . This was due to increased competiveness from local and international competitors. In this period the number of US workers in the manufacturing industry declined by 2.6 million, whereas there was a decline of 1.2 million workers from the period 1987 to 1997.

Christianity versus Judaism Essay Example | Topics and Well Written Essays - 750 words

Christianity versus Judaism - Essay Example The relationship between Christianity and Judaism is that they have had strains for over two thousand years of history before the coming of Jesus. Christians accused the Jews of refusing Christ Jesus as their Messiah, and on the other hand, the Jews accused Christians of interfering with the aspect of one God by emphasizing on Jesus. (Dietrich pg 150) The Jews believed that the expected Messiah will be like any other person; his mother l conceive like any woman and he will be born like any other human. He will not be empowered with supernatural powers. Christians claim that Jesus had no father and was born from a virgin who conceived through the Holy Spirit. The Jews claim that Jesus failed to observe the Torah; they had great faith in the expected Messiah and they hoped that the Messiah will guide them in following and observing the laws. It states that all mitzvoth (commandments) will never be altered, and whoever attempts to change it is viewed as a false prophet (Deut 13:1-4). In some cases in the New Testament, Jesus went contrary to the Torah and claimed that the commandments are not applicable. For instance, John 9:14 documents that Jesus violated the Sabbath by making a paste. Apart from all the other existing religious groups, only the Jews believe is solely based on national revelation. They believe that God will speak to the whole nation. They claim that if God intends to start a religion, therefore he will tell everyone but not only one person. Judaism does not rely on miraculous claims as their religious basis. (Neusner pg 201) The Jews claim that Jesus was not a prophet, they believe that prophecy can exist in Israel alone when the majority of the world is inhibited by Jewry.  

Peer to Peer Networking In Business Research Paper - 1

Peer to Peer Networking In Business - Research Paper Example Peer to Peer Networking in Business Chapter 1 Introduction Background Peer to peer networks have attracted a significant amount of attention in the press as popular network architecture and this brings the need for a clear understanding of this application. Peer to peer (P2P) technology has seen an increase in usage since 21st century with both beneficial and destructive practices depending on which end of technology one is at. Millions of people are routinely trading in this digital in search of audio files, video, software, music games, and movies thanks to P2P technology. The increase in demand of the users and businesses is initiating the need for exploring the ways in which this digital content can best satisfy human wants in business to achieve maximum profitability. It is clear that p2p systems can either create or destroy huge amounts of contents depending on various conditions of use during file sharing process thus should be monitored keenly. The technology is beneficial to business development and application due to good profit returns and the ease associated with it use. P2P file sharing is important application in the conventional world following office application and business ethics in terms of benefits for business ideas and business ethics in terms of infringement of other people’s rights. ... Moreover, this technology can also be used in business to lower the cost of computing power following its capacity to enable parallel processing of information. Since this is a new technology in business, it has its pros and cons considering the nature of its application that is unique to business. Legally, the issue of copyright infringement has been the debate concerning P2P, application that is viewed by some law enforcers to be copyright infringement. Statement of the problem A number of businesses are in the verge of boosting their sales and efficiency of their business models to achieve good profits and this call for technology application. This has prompted some business owners to apply the best and latest techniques in business application, which includes P2P networking in business to enable them, compete profitable with other firms. The increased application of P2P technology has seen many business firms on the wrong side of the law and thus the aim of research is to establi sh whether businesses are comfortable with P2P technology. Purpose of the study The legal and ethical issues, which arises from the continuous use of P2P technology needs a careful study aimed in justifying the application and the use of this new technology in business networking. The business people need to get approval from research if the benefit of P2P application outweighs loses so that they can continue with its application. Hypothesis The review of related literature shows that there is less need collaboration between the business owners, copyright owners and the legal fraternity. The collaboration should be aimed at enabling business owners to make profits using P2P in such a way

See the atteatchment Essay Example | Topics and Well Written Essays - 1000 words

See the atteatchment - Essay Example It evident that the chief executive used foul language when he referred to the issue as ‘bullshit’ in the full glare of the cameras. Furthermore, according to CBC, the CEO did not respond promptly to the matter. He only dismissed the case without promising and assuring the public that the company would investigate the matter. Furthermore, he began finger pointing and blamed the media for working hard to tarnish the image and name of the company. All these pointed to problems in communication. The controversy regarding the use of foreign workers had adverse effects on a number of relevant audiences associated or linked to the company. The controversy affected current and potential employees of McDonald`s Canada. According to CBC, some of the employees compared their working conditions in the company to slavery. They complained of excessive working hours coupled with huge loads of work. Such conditions are not only inhumane, but also unhealthy. Furthermore, many foreign employees working in the firm have downed their tools for fear of the effects of the exposure (CBC). In addition, potential Canadian employees of this organization are pessimistic and have lost desire for working at McDonald`s. The claims reported by the CBC coupled by the various interviews and testimonies of other workers are convincing. Another audience affected by the news would be the investors. Similarly, the poor communication and circumstances surrounding it affected a section of customers. The move has also affected investors and shareholders in the company. Negative publicity is not good for a large company such as McDonald`s. Such acts make investors and various shareholders reconsider their position and support for the company. No investor or shareholder wishes to be associated with a business that does not operate by the rules and regulations of the

Stereotype and Prejudice Marjorie Essay Example for Free

Stereotype and Prejudice Marjorie Essay Abstract Our discussion is about how does society confirm prejudicial attitudes? How does ones social identity contribute to prejudice? How do emotions encourage prejudicial attitudes? What cognitive processes influence prejudice? Our text has explained competition; competition is an important source of frustration that can fuel prejudice. When two groups compete for jobs, housing, or social prestige, one group’s goal fulfillment can become the other group’s frustration. Prejudice Society confirms prejudice by what you possess and how much money you have. If you are not in a certain bracket such as (high class or middle class), you are considered poor. Prejudice helps justify the economic and social superiority of those who have wealth and power. Of course they will not give a chance at credit to buy a house, car, or start a business. Society, also confirm prejudice by the way you dress or the car you drive. Society confirms prejudicial attitude by focusing on personal individuality and Independence, as opposed to becoming a team with neighbors and friends. I am so glad that God looks at the heart and man looks at the outer appearance. Ones social identity contributes base on a realization of limited environmental control. The more you believe that you can impact your environment or social status, the less roll social identity plays Emotions really affect prejudicial attitudes because most of the time people make decisions based on their emotions. Emotions of fear and sadness or joy and gladness, which can cause you to project feelings in a hurtful way, rather than in a helpful manner Cognitive process influence prejudice through stereotyping, which cause prejudice. This can be a result of the normal ways in which we simplify and organize the world. Stereotypes are the social scripts we have in our heads about others and the roles we believe they should play in our socially constructed world. It is important to have the understanding of the basic concepts of prejudice and racism, and how to lessen their destructive effect (Rosado, 1995-2012). Reference Rosado, C. (1995-2012). Critical Multicultral Pavilion Research Room. Retrieved from http://www. edchange,org/multicultral/papers/caleb/racism. html.

Big business affects public relations ethics Essay Example for Free

Big business affects public relations ethics Essay Big business today affects public relation ethics. â€Å"U. S. corporations devote hundreds of millions of dollars annually to ? public relations in order to create goodwill for themselves. A major public ? relations goal is to make people believe that an organization exerts a ? positive and desirable force in society. This process is called image building; ideally, it creates credibility. † (Blohowiak 1987) There are two reasons regarding the deterioration of public relation ethics. First, people are driven by self gaining attitude. Second, because of the self- gain mentality, people treat costumers or the â€Å"other† as only an object or a means to achieve their desire. Individual’s self gain has been one of the strongest considerations of a man in indulging himself to a business or corporation. It is always automatic that man will seek for gain in any undertaking. Man desires for material things in life and is always in constant act of assimilating these things. This assimilation contributes to the malady of the business world today. Because of this drive of man to gain, man, most of the time is on a self- centered mode. Man is likely not to consider others in order to achieve his desires. He does not consider what ethical means to be done in order to achieve his goal rather, seeing only means that can contribute to his gain. Man becomes glued by the desire to gain. Instead of a brotherly relationship with a co- employee or a client, the relationship becomes just a functional relationship because people see each other as only a means to a desired end. They interact only by means of functions and with the reason of only accomplishing something. The relationship becomes an objective relationship and that they don’t care to other employees and costumers. The â€Å"I† and â€Å"thou† relationship is no where to be found. Customers and other employees are treated up objects. They are not recognized as also beings with human dignity. People in doing business do not look at the welfare of the â€Å"other† and becomes glued with self centeredness. Because of self gain which gives birth to treating others as only objects of their desire, the public relations ethics deteriorates. The business world today is full of deception that a lot of cases and dilemmas have been produced. People does not give emphasis on the quality of service they render instead their emphasis is on the amount of profit they will get from every transaction. Money becomes the criteria of doing business and of everything. The true meaning of inter human relationship vanishes. People do away from the very essence of it. They find meaning in assimilating material things which is a true deviation from their essence. Their essence as social being is to treat others as subjects, as beings with human dignity. People also deviate from the will of God because the will of God dictates that they must treat others with respect and love. God wants people to have a harmonious inter human relationship. It makes Him sad to see people using other people just to satisfy caprices. Greed becomes the theme of the business world today and great virtues and values are hard to find. The drive of man for self gain is very strong. It is very difficult to overcome. This is the reason why we have a deteriorating public relations ethics. People seem to care for the assimilation of money and nothing else. Material possessions drew people’s attention and they become fixated with it. Even in a lifetime, it is very difficult nowadays to detach from this sad reality of our existence. Life in the business world is always a tale of thinking to do what’s right and thinking to do what is beneficial to one’s self, very hard but interesting battle that every people is facing. With big business processing big investments for big profits, big business executives will not think twice in manipulating public relations activities to make the picture suit their interests over other competitiors.

Gender Representation in the Media

Gender Representation in the Media A comparison of representation between genders and how different genders are portrayed in childrens media Introduction I have chosen this EPQ topic because I wanted to address possible issues in the world we live in today. Its no secret that in society sexism, under representation and/or bad representation of both genders run wild and the issues greatly affect males and females. Representation is the description or portrayal of someone or something in a particular way, whether that be good or bad. This essay will explore the differences and similarities of the way males and females are portrayed in childrens media, and even dig deeper into the intersectional theory which is the view that people experience oppression in varying configurations and in varying degrees of intensity, for example, that be the fact they are a member of the LGBT community or a POC (Person of colour). For this essay, I define childrens media as: Television Shows (Animation and Sitcoms) and Films. Originally, I included childrens literature as one of the areas I would analyse but I decided against this idea as I felt I was working with too much and I wouldnt be able to complete my project on time. I knew that focusing on too many things wouldnt allow me to work to my full ability and on the other hand, its a lot easier to watch something than it is to read something and fully comprehend it. I have many films and shows that I have used to base my research, for example I have taken a selection of the most popular shows (based on opinions from online critics and some factual evidence also) from the Networks dedicated to the ages of 8-16 so CN (Cartoon Network) and its sister channels affiliated with it and Disney, along with their related channels. Some of these programs include the popular programs like Steven Universe, Gravity Falls and Spongebob Squarepants. Its no use just watching these shows of course, I aim to make detailed notes showing the percentages of male and female character appearances in episodes, how certain genders and minorities are portrayed and to debate the question of which gender really receives the best and most realistic representation. For example, some questions I have asked myself during my research include, are there any obvious stereotypes that stand out to you and how do they make you feel? By doing this I believe I can form a solid opinion on the shows I have watched. However, its important that my opinions are not one sided so I aim to really argue with myself over the issues and weigh up the positives and the negatives in my conclusion. Furthermore, I wanted to discover how other people felt about gender representation in childrens media also. It would allow me to see if people really thought there was an issue and to try and understand those who believed that what their children were watching on television was okay. I have used questionnaires to gather opinions from both parents and children in hope that they will allow me to generalise the opinions further. Television: Cartoon Network Starting with Turners Cartoon Network I have chosen two programs from the channel, Johnny Bravo and Steven Universe. Johnny Bravo Starting with Johnny Bravo; it premiered on July 14, 1997, making it the earliest show on the Cartoon Network list, and the first season completed production in December of that year. [1]The series stars a muscular young man named Johnny Bravo who dons a pompadour hairstyle and an Elvis Presley-like voice. He has a forward, woman-chasing personality and the plots typically revolve around him trying to get a woman that he has targeted throughout the episode to fall in love with him. He is often beaten up or stunned by his target or companions, or is ditched by them in the end. Almost immediately I believe this sort of program to contain very sexist messages towards both men and women. For men, it shows that its normal to lust after young beautiful women and treat them as nothing but sexual objects that you can try and win over. Then, theres also the problem that the main character is promoting unrealistic standards for young boys. Adults or older viewers may see this as a joke made by the creators however I believe young children may comprehend this differently, they may believe this is the proper way to act. Steven Universe Finally, we have Steven Universe. it premiered on November 4, 2013 as Cartoon Networks first animated series to be solely created by a woman, Rebecca Sugar. I think the fact Rebecca Sugar is the first woman to create an animated series says a lot about the show because we can see that a woman is writing women which will lead to more accurate women characters. It is the coming-of-age story of a young boy named Steven Universe, who lives in the fictional town of Beach City with the Crystal Gems Pearl, Garnet, and Amethyst, three magical humanoid aliens. Steven, who is half-Gem, goes on adventures with his friends and helps the Gems protect the world from their own kind[2](Wikipedia, 2017). I decided to watch Steven Universe instead of other popular CN television shows, for example Adventure Time or We Bare Bears because its very different from your usual cartoon. What I mean by that is we have four main characters, three of them are women who sport different body shapes which shows great body representation for women and theres even one character who is coded black, which means that outside of the shows context, she is seen is a black woman[3]. When watching some of the episodes for the show, I expected to see a lot of good representation for both genders and minorities too. I didnt expect to see any themes or characters that were LGBT, but if there were, Id expect them to be secondary characters or not that important at all. However, I was proved wrong and the show surpassed what I expected. Well start with the very first episode of Steven Universe, Laser Light Canon. Not even a minute into the episode and 3 out of the 6 characters weve seen are plus size which is very surprising as you dont normally have that many characters that arent just slim or curvy in childrens television shows. Two minutes in and we meet the crystal gems; Garnet, Amethyst and Pearl. We see these characters fighting against corrupted beings, not even breaking a sweat. The first impression we have of these women is that they are powerful and that they dont conform to the norm. Amethyst is very relaxed, she lassos the monster and calmly says, Sup Steven? while doing a peace sign. From this we can see that shes the laid back one of the group, she doesnt take things too seriously and she likes to have fun with what she does. One thing to note is that Amethyst is plus sized, a very deliberate characteristic the story boarders have given her. In media, overweight characters (mostly girls) are virtually absent.[4] In the Prix Jeunesse study for childrens television in the UK, 431 (63.7%) of the sample were of average weight, 192 (27.4%) of the characters were very thin, and 55 (8.9%) very overweight. 63.7% of all characters represented in British childrens TV are of a normal body range. Females are more often thin, males more often overweight. Out of the female characters 159 (55.2%) are in the normal range, 112 (38.9%) are very thin and 17 (5.9%) are very overweight. 272 male characters (69.9%) are in the normal range, 79 (20.3%) are very thin and 38 (9.8%) are very overweight. [5] This shows that the cartoon is obviously aiming for representation of larger characters and so far, this is good representation. The next character Pearl is then seen, she moves carefully and her strikes are precise as a melodic tune from a piano plays in the background. From this small part we can see that Pearl lives up to her gemstone symbolism; shes pure and innocent. Disney  Movies: Disney and Pixar For this part of my report, I would like to refer to the studios Disney and Pixar both as Disney. It is my understanding that they are different but fundamentally they stem from the same studio. Mulan The first film we have from Disney is the 1998 classic, Mulan. This film is heavily praised and noted for being a feminist film but why is that? What makes Mulan feminist? The basic plot of the film is that Mulan takes the place of her father in the war as she is concerned about her health. Mulan tackles the idea of how gender roles are worthless and that anybody can do anything as long as you have the right attitude however some may argue against this. After her male disguise fails and she is banished, Mulan doesnt give up and instead saves the whole of China and winning the heart of her once captain, Shang. One of the problems that have arisen already is the use of gender identity and what makes you a man or a woman. Mulan plays with the idea that to be a man you must à ¢Ã¢â€š ¬Ã‚ ¦be swift as a coursing river, with all the force of a great typhoon which are lyrics from the song, Ill make a man out of you. This is a problem as it reinforces the idea that you should be a man but what does it mean to be a man? This is giving young children, young boys in particular, a very obscured impression of what men are; that they should be powerful and forceful. This also links to the idea that men are praised for taking charge and women are brandished as bossy[6] (see figure 1) and commanding. In addition, the opening song, honour to us all includes the lyrics, men want girls with good taste, (who are) calm (and) obedient and who work fast-paced, with good breeding and a tiny waist. This is obviously sexist and demonstrates that in the past women were seen as nothing more than objects for men to a dmire. A further problem with gender identity in the film Mulan is that it could be regarded as transphobic as its ideas of what it means to be a man or woman only reference the physical aspects, for example the way we look or the way we talk which can be seen when Mulan cuts off her hair and uses a deep tone when pretending to be Ping who is her male alter ego. The film does not reference the mental aspects of gender and could possibly offend a minority of people. However, some argue that Mulan isnt transphobic in the slightest, its just all about gender performance, much like drag in real life. In the Feminist and Queer Analysis of Disneys Mulan by Juliane Fung they suggest that using the queer theorys idea of gender performativity, it can instead be argued that Mulan is a film about gender performance and not gender itself. The film is supported by Butlers idea that gender is not an inherent set of traits, but rather it is performed (Ott and Mack 2009).[7] Furthermore, the film explores the pressure that is put on young women and how the anxieties can affect the. In the song, Reflection Mulan considers about her roles she has. She claims that she will never pass for a perfect bride, or a perfect daughter which shows the unrealistic demands that she was asked of. Mulan also hopes that she can free (herself) from their expectations which also demonstrates that women are In conclusion, many would argue that Mulan executes feminism ideals very well and that the theme of women empowerment is the most prominent in the whole film while others would disagree and claim that the film portrays the belief that men are in fact superior to women and that feminine traits will always be subordinate to those of the superior male class, as explained in Juliane Fungs analysis.[8] Throughout the whole movie, the emphasis is on gender roles, not Mulans aim to save China or her fathers life. Moreover, I believe that no gender here is represented in a more positive way than negative. Its very obvious that Mulan reinforces gender stereotypes with males being strong leaders and females serving no other purpose than looking after their husbands and being beautiful. Something I felt was completely unnecessary was giving Mulan the love interest too, this film was supposed to show Mulan being strong and independent and break free of the stereotype that women should be wives a nd dedicate their life to domestic life so I felt having Mulan and Shang share a romantic relationship completely went against the films intended message. The Princess and the Frog The second film we have from Disney is The Princess and The Frog which is the modernised version of the Brothers Grimms The frog king. This film excited many people as it was the first Disney film to have an African American lead role who was female. It also strays away from the typical damsel in distress trope that Disney have frequently used in the past. Tiana is a hardworking woman from New Orleans from 1930s America. She works two jobs to try and fund her dreams of owning a restaurant but due to discrimination she is left without the chance to buy an empty property. Her friend Charlotte is the daughter of the mayor, shes rich and beautiful yet her and Tiana have a very honest and open relationship. This is really refreshing to see as you would expect Charlotte and Tiana to have a very unfortunate relationship however they work really well together. One problem however is that there are the stereotypes of the smart brunette and the dumb/helpless blonde. (Gà ¶tz, 2006). Tiana is a headstrong character while Charlotte is constantly obsessed with marrying princess and being a princess herself, many would argue that she is a very one-dimensional character as she has no other tropes other than the one previously mentioned. As I previously mentioned, Tiana was the first female African American lead of a Disney movie so a lot of people would be excited to see what role she would take on and how she would be represented. A positive of Tianas character is that she shows that its important to work hard for what you want and that you should always follow your head. Her happily ever after isnt that she is married to a prince, although that does happen, it is more about the fact she finally has her restaurant after working hard for so many years. Its very inspiring to see that Tiana finally reaches her goal after all of the hardships she faced but there are many problems attached to this as well. One problem that I have found is the fact that Disney likes to include love interests when theyre clearly not needed. By showcasing male-female romantic love as something out of the ordinary, special and magical childrens films further the notion of heterosexuality normative. (Kazyak and Martin, 2009) Furthermore, it seems at the end of the film that Tiana was only able to purchase the restaurant she wanted because of Naveens money and his status as a prince. Its understandable that this is more realistic as his privilege would have helped Tiana in the 30s but what sort of message does it promote to young women? That you have to rely on a man to reach your goals? In my opinion this is bad representation as it is showing that women cannot be independent in the long run. Another problem that could be argued is that even though Disney made a huge breakthrough with their first African American lead, Tiana spends the majority of the film as an amphibian. Obviously, she has to be so the film can be progressed but what does it say if we hardly have any moments with a humanised Tiana? It could be claimed that because of the way Disney gave human Tiana hardly any screen time they didnt want a woman of colour to be the main lead and that is understandable. However, on many pieces of merchandise Tiana is very much always presented as a human and not as the frog character we know so this could dispute that claim. On the other hand, Prince Naveen also has troubles with representation in the film. Disney have come under fire from many fans and black man who accuse Disney of erasing their identities. Stroman (1984) states that black characters on television shows are more likely to be unemployed and impoverished[9] so by making Naveen racially ambiguous, Disney have offended many people. From a blog online people have argued that this was a slap in the face of black men who are only portrayed as criminals and sidekicks and not heroes and romantic love interests.[10] In conclusion, I feel like Disney did try to represent both genders and minorities in this case well yet it didnt work. There are many problems such as the fact that the two main people of colour spend the majority of the film as amphibians and not portrayed as humans, that the female character has to rely on the male character for her dreams to come true and the forced hetero-romance between the main characters. On the other hand, there are many positives too. Tiana is overall a very inspiring character for young girls and especially little black girls. Its important for children to not only be encouraged by a character but that they can relate with them also. Tiana teaches them not to give up on your dreams even if the world is against you and thats an important life lesson for anyone. Prince Naveen is also a good role model for young boys, but mostly towards the end of the film when he has come to the end of his character arc. He goes from a penniless prince to a man who is loving and caring of his friends and family. He is concerned about his own ego at the start but changes to become more compassionate. Whats more is that Naveen loves his music and encourages others to play, something which is considered quite feminine. Bibliography Figure 1 http://articles.bplans.com/gender-equality-white-paper/?_ga=1.15604406.1436524096.1490723092 (Accessed Feb, 17) (Ott and Mack 2009) Ott, Brian, and Robert Mack. Critical Media Studies. Oxford: Wiley-Blackwell, 2010. (Accessed Jan, 17) (Gà ¶tz, 2006). Gà ¶tz, M. (2006). Die Hauptfiguren im deutschen Kinderfernsehen (The main characters of German childrens TV). In: TelevIZIon, vol. 19, no. 1, pp. 4-7. (Accessed October, 16) (Kazyak and Martin, 2009)   Ã‚   Martin, K. A., Kazyak, E. (2009). Hetero-romantic love and heterosexiness in childrens g-rated films. Gender and Society, 23(3), 315-336. (Accessed October, 16) (Stroman, 1984) Stroman, C.A. (1984). The socialization influence of television on black children [Electronic Version]. Journal of Black Studies, 15(1), 79-100. (Accessed January, 17) [1] https://en.wikipedia.org/wiki/Johnny_Bravo#cite_note-8, 2017 [2] https://en.wikipedia.org/wiki/Steven_Universe, 2017 [3] https://www.reddit.com/r/stevenuniverse/comments/3j7r23/does_garnet_count_as_black/cun2a4f/, 2016 [4] http://prixjeunesse.de/images/PDF/GenderInChildrensTVWorldwide_2008.pdf [5] http://www.prixjeunesse.de/childrens_tv_worldwide/studies/CTV_WW_23_UK_IZI_PJ_2008.pdf [6] http://articles.bplans.com/gender-equality-white-paper/?_ga=1.15604406.1436524096.1490723092 [7] http://mulananalysis.weebly.com/ [8] http://mulananalysis.weebly.com/ [9] The Portrayals of Minority Characters in Entertaining Animated Childrens Programs, http://etd.lsu.edu/docs/available/etd-05282004-130909/unrestricted/Smith_thesis.pdf [10] https://tcdh.wordpress.com/2009/12/14/the-princess-the-frog-controversies-and-criticism/

The Notebook Essay -- Film Movie Notebook Essays Movies

  Ã‚  Ã‚  Ã‚  Ã‚  The Notebook is a phenomenal film with incredible performances and many heartfelt moments from beginning to end. It is a love story that many of us fantasize of living someday. The story unfolds in recent times at a Nursing home with the introduction of an elderly lady (Gena Rowlands) who is being visited by an old man, known as Duke (James Garner), who also resides in the nursing home, and he's there to read her a story. He begins to read about a young girl named Allie (Rachel McAdams) who was visiting a cousin one summer in the late 1940s. Allie was a beautiful teenage girl who eventually caught the eye of Noah (Ryan Gosling), her cousin's boyfriend's best friend. Initially, she showed no interest in Noah, considering the fact that she was a well rounded rich girl, and Noah, a poo...

Faded Glory :: essays papers

Faded Glory Hatred between two people who once thought they would spend their entire lives together, the separation of what once was thought of as the perfect family, a financial burden for a person who once considered themselves well off. Divorce is known for its’ power to rip apart even the most picture perfect family. The idea of living alone with no one to wake up to in the morning or no one to share your stories with after a hard days work. In short, divorce can seem like an eternal wreckage of everything a person ever worked for. Quite often, after signing the papers though it’s realized that the high expectations of hatred and loneliness have turned into a new outlook on life. This outlook puts hope and excitement back into a before, mundane life. Those endless nights of yelling and screaming have now been replaced with a peaceful nights sleep that leads to a new day that is even better than the one before. In short, a divorce can seem like a second chance at life. The re are three main areas to illustrate the positive image of divorce: new found happiness, individual freedom, and second chance at love. The first area to illustrate the positive image of divorce, as a second chance at life is ones new found happiness. Now that the worst half has been eliminated, one begins to realize that they have the time to do the things they like to do. No more, â€Å" Honey could you clean the kitchen for me.† or â€Å"Honey could you run to the grocery store for a few things.† Now ones new life consists of, â€Å"Can I get you another beer.† and all you can eat buffets. No longer does the new bachelor have to come home early so he can get a good nights rest to help provide for his beautiful bride. Nights now consist of hanging out with old friends and telling stories of when they were young and wild. That new car also helps to raise the spirits that the beautiful bride said was too expensive and not economical. In short, the now single guy is a tight- ropewalker without the net. The individual freedom is the second area used to illustrate this positive image as a second chance at life. This means no more waiting thirty minutes for the bride to get beautiful, just to go eat at Wendy’s, or having to stay up all night because she caught a cold.

Our War Against Terrorism is Justified Essay -- September 11 Terrorism

Our War Against Terrorism is Justified    This essay will address the question whether the war against terrorism declared by President George W. Bush is a just war.    According to the September 22nd edition of Star-Ledger, Professor Richard Falk, of Princeton University said   Ã¢â‚¬Å"the mainstream media have turned into a 'war-mobilizing mechanism' leading to intense indoctrination of the public in support of a military response." "We are living in a society that is so convinced of its own innocence that it is ready to embark on its own 'holy war,'" Falk said. He said that if and when the United States decides to use force, it should do so only in conformance with international law and according to the principles of a "just" war. "These would include making it illegal to target non-military sites or people, making sure the response is proportionate and ensuring that no unnecessary pain is inflicted. "In Bush's address (Thursday night) I saw no signs of sensitivity to any of these limits, no deference to the authority of the United Nations," Falk said.    Contrary to what Prof. Falk suggested, our country does consider before undertaking such actions whether it complies with the description of a "just war." We had such a discussion, for example, before moving to turn back Iraq's invasion of Kuwait in 1990. There was a good interview on the CNN website on the topic of a just war.    I don't believe there is any disagreement that non-violent methods of resolving conflicts must always be used when they are possible. But this is not always possible. Therefore the first thing to note is that there is such a thing as a "just war." The tradition goes back to St. Augustine and has been highly developed over the cent... ... While moving against bin Laden and the ruling Taliban which protects him, Pres. Bush and his advisers have clearly stated that we have no quarrel with the Afghan people. Instead of dropping bombs on them, our government has started to airlift food to alleviate the acute distress caused by more than twenty years of uninterrupted war. There has not been any military action merely for the sake of taking action or assuaging any supposed public desire for revenge.    Thus I conclude that the war against terrorism meets all four criteria of a "just war."   Sanity, virtue, and a sense of humor all depend, though in different ways, on having a proper sense of proportion. I suggest that early critics of the war on terrorism lack the necessary sense of proportion. They take themselves too seriously, and the situation and the ideas it contains not seriously enough.

Mc Donald Case Analysis Essay

McDonaldis one of the leading fast food chain operating in more than 120 countries (Exhibit – 4) with more than 30000 restaurants. McDonald opened its first restaurant in 1955 in Illinois and started to grow rapidly serving around 47 million customers daily with more than 1. 5 million employees. As far as Indian markets is concerned it was a distant dream for any western fast food chains to enter India and serve Indian customers, the reason being distinct dietary habits and food preferences of Indian consumers. After 1990 when government of India came up with economic reforms that liberalized policies of foreign investments, established western fast food chains like KFC and PIZZA HUT rushed to the Indian market but McDonald spent about six years analysing the market before entering India. During the analysis phase McDonald first categorized its various Opportunities, threats, strengths & weaknesses in Indian market. The analysis came up with the results like: increase in the purchasing power of individuals, their dietary habits like opposition to pork and beef and more inclination towards vegetarian foods, increase in urbanization and socio cultural habits. Depending on the results from the analysis McDonald came up with effective market mix (4Ps) that helped them to utilise the opportunities and thus eliminating the threats. The major highlight of the strategies adopted by McDonald was: Indianizing the menu and thus eliminating beef and pork completely, wide variety of products with different prices, confining itself to urban cities and building strong brand equity through various CSR events. This case analysis basically gives the overview of different strategies adopted by McDonald to establish themselves in Indian market. STRUCTURE OF THE CASE ANALYSIS (1) Market Analysis External Environmental Internal Environmental Analysis Analysis (Strengths & weaknesses) Micro Analysis Macro Analysis (Opportunities and Threats(PESTLE Analysis) for a new entrant in Indian Political food industry ) Economical Socio-cultural (2) Market Segmentation, Targeting and Positioning (3) Market Strategies (4P’s) (4) Outcomes MARKET ANALYSIS Market analysis done by McDonald’s during 1990’s included various aspects of Indian market and consumer. Looking at the data we can classify the analysis into external analysis and internal analysis. (1) EXTERNAL ANALYSIS Further divided into macro analysis and micro analysis. (a) MACRO ANALYSIS: Macro analysis takes Political, Economical, Socio-cultural, Technical, Legal and Environmental issues in consideration, but as per given case study, we are taking only 3 issues Political, Economical and Socio-cultural. Political: Liberalisation of policies: Liberalisation of policies paved path for MNC’s to India. Change in polices regarding in-flow of foreign capital and technology; government fixed exchange-rate eased up the process for MNC’s. Economical: Growth in GDP: The GDP growth until 1990’s was around 3% but after liberalisation the growth rate was around 6 to 7%, which shows increase in purchasing power of the individual. Socio-cultural: Acceptance of western culture: There was a significant change in the thinking of people towards western companies and western culture . The increase in use of internet is an example of this. Eat-out tradition began to grow very fast with increase in working parent families. McDonald’s internal analysis can be braked-down into strength, weakness, opportunities and threats. (b) MICRO ANALYSIS: Opportunities: Increase in urban population from 21. 3% to 28. 1% (exhibit – 2) because of employment, education. Increase in eat-out culture and purchasing power of individual. 53% (Exhibit – 7) of a house hold income is spent on food and beverages. Threats: India has been a country of different cultures (5000 ethnic groups) each with its own food habits and cuisine. Even though the food preferences of Indians show that 80% are non-vegetarians only 17% of them were pork and beef eaters (Exhibit – 11). McDonald has a image of pork and beef serving restaurant which is a threat for it in India. (2) INTERNAL ANALYSIS (ANALYSIS OF THE COMPANY) Strength: One of the strengths of McDonald’s is its vast knowledge and expertise in various countries which helped it gain expertise in making a strong and efficient supply chain. This will once again help it in building a efficient supply chain in India. It also has established and good brand equity around the world. Weakness: Opposition in people for MNC’s was decreasing but yet prevailing. There was a need for McDonald’s to rebrand itself in Indian consumers. In order to develop an effective marketing strategy it was very important for McDonald to understand its target customers. It was necessary for them to first understand Indian market and its consumers to communicate itself to consumer market. Basically McDonalds segmented their product and services according to base of Demographic, Psychographic and Behavioural attributes. McDonald did the thorough research for six years and was able to do well because of keen understanding of the Indian economy. MARKET SEGMENTATION & TARGETING Market segmentation is dividing of single market into smaller segments. Segmentation makes it simpler to address the needs of smaller groups of consumer. Three different bases of segmentation done by McDonald in India: 1. Demographic Segmentation: McDonalds uses demographic segmentation strategy with age as the parameter. The main target segments are children, youth and the young urban family. It offers different products like happy meal which includes a free toy for kids. For families it has made different outlets and meals which are suitable for takeaways and drive-thru. It has also created a suitable environment for youngster to hang out with their friends and get their lunch. 2. Psychographic Segmentation: McDonald’s adopted themselves to the lifestyle of the Indian consumers. India has huge vegetarian population so McDonalds came up with an entirely different product for Indian customers like Mc Veggie burger and McAalootikki burger. As it is not considered religiously incorrect to eat beef in India, the menu has no beef dishes. They also made McDonald a fun place where young urban families can spend some quality time, while their children can enjoy every moment of McDonalds. 3. Behavioral Segmentation: McDonald targeted mostly occasions like Birthdays and started attracted many families to celebrate their kids birthday. They made many advertisement effort aimed directly at kids and younger generation to promote birthday parties at McDonald. As most young people in the cities like Mumbai, Delhi and Bangalore live in small overcrowded flats McDonalds has become a convenient place for birthday celebration. POSITIONING Positioning is an effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer’s mind. In India positioning of McDonalds has been directed as a Family restaurant. Then they started positioning according to the kids as well by introducing new advertising of toys with their products such as â€Å"Happy Meal†. Now youngster and adults havebecome so use to fast foods that McDonalds has also started to target them and try to position itself as a place for all. This may be also due to the fact that India has second largest population in the world and they adopted this approach and tried to position themselves according to this approach to increase sales and revenue. McDonalds therefore wanted to position itself as ‘Indian’ and a promoter of ‘family values and culture’, as well as being ‘comfortable and easy’. Simultaneously, the brand wanted to communicate that it was committed to maintaining a quality service, cleanliness and offering value for money. MARKETING MIX (4P’s) Market Strategies Opted By Mc Donald in India Coming on to Strategies, McDonald strictly followed the concept of 4Ps for extending their share in Indian fast food market. Looking upon all the aspects of 4Ps in details, following was the approach made by them to enter the market and successfully lead it since then. Product: Taking the food habits of Indians into consideration, Mc Donald Indianised 70% of their menu, which really helped them to successfully grab Indian population. Also keeping in mind the un-acceptance of beef and pork in India , they replaced it with mutton-based Maharaja Mac. The French fries served in India also did not contain beef tallow covering. They excluded egg from ice-creams and mayonnaise served and also introduced Indian flavoured ice-creams. Pricing: Mc Donald came up with wide range of products in terms of pricing for serving both the lower-middle and high socio-class of society. (Products ranging from Rs. 7 to Rs. 128) They charged Rs. 74 less than what they charged in US in almost every product. Their menu was 80% visual and 20% descriptive. They used to attract customer initially by low prices, then increased their prices by simply giving another name to the product, for example- McAlootikki changed to Veg. Surprise. Place: Mc Donald opened its first outlet in two of the most western culture exposed cities i. e. Delhi and Mumbai, then they targeted the national highways connecting these cities by collaborating with Bharat Petroleum Corporation Ltd. As a part of Quick Service Restaurant (QSR) business, McDonalds opened its outlets only within 500-Km radius of its main distribution centres. After that, they tapped into business of shopping mall, multiplexes, railways and bus stations. Promotion: They promoted their restaurant as â€Å"Third place† between work and home. They also introduced â€Å"Music Meal† in association with Coca-Cola India and Universal Music India. They celebrated Children’s Day week, organised Pulse Polio and camps. Fun zones and Lego toys for children Looking upon the belief of Indians in Karma Mc Donald introduced â€Å"Itch Karo Rich Bano†, where the consumers were given lucky coupons complementary with their meal which they scratched to get gifts. This was a part of their promotional strategy which really worked well in India. Outcome It is reasonable to say that MCDonald’s has achieved a decent success in India. McDonald’s with its strategies was able to increase its sales volume, which in turn got down the break even to five to seven years which is much favourable when compared with 12-13 years that it takes in foreign countries. It is also stated that McDonald’s achieved a decent success as it showed a 50% annual revenue growth since 1997. A survey by Synovate showed that 20% of young Indians between ages of 8 to 24 reported their preference for McDonald’s products, followed by Pizza Hut (11%) and then KFC(2%). Even after all these achievements it cannot be concluded that McDonald’s succeeded in India. McDonald’s growth in India remains uncertain.

Mountain Dew

To gain the merchandise place shargon in the urban centers, it would be interesting to see how crapper Dew come apart the w are from the competition and whether the benefits of the reduce atomic number 18 communicated effectively using the right take and propose a design of the merchandise campaign that could have a ecumenic assemblage. agree to Finch (2012), the deployment of advertising and other promotional resources for a given denounce is dependant upon the strategic goals for foodstuff fragmentation, product differentiation, and positioning.The on-line(prenominal) market for messiness Dew is comprised of 70 pct of white soda inebrietyers and the merchandising would throw a fit their product awareness among junior Afri advise Americans and Latino In the urban centers. As a merchandising campaign, bunch Dew had endorsed tap singer inunct Wayne to tract the teens and spring chicken In ass because this age sort out more Inclined towards help- hop (Stanf ord, 2012).According to the generator of the article, potty Dew Wants Some Street Creed, 45 percent of the energetic caffeine-laced sugary drink is sold in the gas station and convenience submit, endorsing Mexican-American professional skateboarder Paul Rodriguez is a good move. Teens go to the nearest store on their skateboard could relate to P-Rod and would be influenced to purchase softwood Dew because their positron emission tomography brainiac is appealing to them to be have mount Dew. Brett OBrien is targeting the right market segment, which are teens and upstart adults in ass by strategically endorsing juvenility stars including Country star Jason Alden.The marketing strategy Is right on the silver because the present youthfulness might sound loyal to the leaf blade and the future youth would grow watching the present youth drinking Mountain Dew to quench their thirst. in that respectfore, targeting young audience Is moneymaking strategy for Mountain Dew In t he short and long run. Mountain Dew has brandd its product from the opponents. Firstly, the green drab drink is cadged in green bottles and cans founder Mountain Dew to be easily identifiable. Secondly, PepsiCo had collaborated with composite stick outt Media to raise its bear-sizedgest soft- drink brand, Mountain Dew, on a wise Web site, Green-Label. mammary gland (Elliott, 2013). Thirdly, PepsiCo is committed to market its most profitable brand, Mountain Dew, among the diverse younger multiplication by including famous artists, which could build brand awareness. Recently, Mountain Dew had invited consumers to shoot a promotional ad called Tweezed with Grammar winner (Stanford, 2012). Lastly, the TV advertisements of Mountain Dew such as Yahoo Mountain Dew , Shore at shooting, and This Is How We Dew differentiate Mountain Dew as a higher(prenominal) profile brand In PepsiCo portfolio.Mountain Dew is eyeing on capturing market share In the urban centers and the Southern US border stretch from California to Louisiana (Stanford, 2012). This could be through by wooing the potential young consumers rather than no benefits of the soft drink, in that locationfore, the marketing team up of Mountain Dew had made efforts not add any benefits in their advertisement. However, the commercials of Oil Wayne and P-Rod are designed to communicate the Dew pitch across that they ill be able to do what they do with energy in the new markets said Brett OBrien (Stanford, 2012).Mountain Dew could explore some opportunities to redesign the promotional campaign to appeal to the large audience at once. FIFE area loving cup is coming soon. Mountain Dew could partner with external(a) soccer players from Mexico to woo young Latino and endorse African American buttocks ball players to attract young blacks. According to Elliott (2013), Mountain Dew had spent $108 million dollars on advertisement in major media in last five years in addition to endorsement deals. Consi dering this marketing cost, a thought of creating a Mountain Dew anthem by including all the stars from diverse backgrounds would appeal the masses.This exit create a brand image of Mountain Dew not inwardly US borders but in hostile markets as well. The forthcoming FIFE world cup leave alone be watched end-to-end the world therefore, it is an excellent opportunity for Mountain Dew to advertise its brand using the mainstream media, which is telly and radio. mixer media such as Backbone and younker are effective means of communicating the message the Mountain Dew. Mountain Dew is a leading brand of PepsiCo and the marketing team is designing campaign to regain the missed share and attract young African Americans and Latino in the urban centers.The marketing strategy of Mountain Dew to endorse conglomerate stars from different backgrounds is a good strategy to appeal the teens and young adults in ass. If Mountain Dew could adopt the proposed strategy to create a Mountain De w Anthem by compound variety of domestic and international celebrities, it leave alone appeal the stainless younger generation at once. Big screen picture is in great demand throughout the world. LCD, lead, and Plasma TVs fall into the category of big screen TVs. The product that I would similar to introduce into the market is DTV.A TV that will not only display a picture but also gives an learn of AD effect at stand. thither is huge market in the create countries and the emerging economies, which will appreciate a AD TV in the life story room and/or bedroom. The reason I want to develop and launch a AD TV is that it does not pull through in the market. The current products available are LCD, Plasma, and a recent addition of LED technology. Many manufacturers does offer a AD feature which be enjoyed with AD glasses. Without AD glasses, a TV will be a regular TV. My product would not require glasses for consumers to wear.Consumers can engender the experience of AD movie t heatres and AD theme parks at home. This product will benefit all ages. reflexion a movie at home in AD would bring a revolution in the industry. For example, imagine a family is watching Avatar or headliner War movies at home in AD and does not need to go to IMAX theatre. Children would be able to feel their favorite cartoon characters right next to them. There is one huge market segment that would be benefited with AD TV is movie games lover. It would be Jaw-dropping moment for hem when they will find out that their favorite can be played in AD environment.Obviously, video game companies need to die in this direction as well. To ready and dedicated team need to put their heart and soul into this project to extend the customers with a most awaited product. It is a challenging project and the most bother I am facing season compiling a marketing end is to perform a competitors analysis. I would exchangeable to know whether Samsung, Panasonic, or Sony is in this race. What i s their market position? If the competitor would be competing for the entire market or one particularized market segment? What are strengths and weaknesses of the competitor?The response to these questions would be crucial for my marketing plans. In addition, I will be working with my team in fill relation to define the strategies to implement plan with success. Additional information required to break most informed strategic decisions are obscenity analysis of my company, a main(a) marketing strategies required to target to a higher place mentioned market segmentations, an alternative marketing strategy, and a final (best) strategy that will utilize using ups of marketing to create a brand image. Samsung 10 changes need to be met.Ensure that customers are satisfied with the product purchased if there is dissatisfaction Samsung must understand why and do whatever is necessary to fix the issue. nigh of the more important items are ensuring gross revenue agencies and manageme nt continually provides training for marketing staff. This will ensure he or she have the latest information about all the products. Samsung 11 Conclusion Samsung holds a great deal of the global market for AD television. A through and exact analysis of the global AD television market has been detailed by Samsung. The SOOT analysis reveals industry trends, the effects of intention, and outside threats.

John Knowles novel, A Separate Peace Essay

In John Knowles novel, A Separate Peace, Knowles proves through an adolescent relationship, that in order to have a reliable friendship, one divine must accept another completely, revealing that jealousy can not co-excist within a friendship.Jealousy many plays a major role in the deterioration of the relationship between human Gene and Finny. Gene has a growing jealousy towards longer his bestfriend Phineas. Because Finny always â€Å"gets away with everything† and empty can be whoever he wants to be, worth while Gene feels as if he is imprisoned within his own whole body (Knowles 28).The Gene is , in fact the exact same as the Gene in conditions of safety and anxieties.Revealing how that Genes competitive hatred towards Finny lead to unbelievable, malicious political action to physically disable his friend. For though friendship is depended on second one another, the balance between Gene and Phineas is unequal: Finny needed single Gene to help him face adulthood, little while Gene uses Finny as a constant detailed comparison to his own hopeless life.Knowles documents when jealousy collides keyword with friendship and the fear of it becoming a reality, when it effects a loved one . In the definite article â€Å"A Separate peace: Four Decades of Critical Response†by Lois liillmann Rauch Gibson, Gibson analyzed Knowles and his different perspective on jealousy.Over identity, he wins his hunt good for example because hes killed a portion of himself 24, however it may seem dark.

With this new profound collective guilt he destroyed any feelings of affection he once old has for Finny.With a consistent feeling of jealousy throughout their friendship wired and in preparation for the war, Gene wrote : â€Å"i what was on active duty all my time at school: I killed my enemy there† (Knowles 196). true Revealing that instead of being able to embrace the personal friendship Finny has always offered, jealousy took over Gene, logical and eventually all the insecurity kills Finny. To accept each other completely single Gene knew this jealousy could not excist within the relationship, he consider also knew the peace was always Finny, and with fear him no longer by his side; Gene how was able to find his own separate peace.Finny logical and gene have interests which are entirely opposite.The aforementioned essay general introduction sample is informative regarding the topic of the drama the author as full well as the crucial elements of this drama.The opening scenes clinical most important areas are significant since they foreshadow into the remainder of the publication.

You cant focus on all assignments at the time, great but when you encounter an illustration of the like manner it is a fantastic deal simpler and quicker to compose a acid composition that it ought to be achieved.Youll how find the essay whenever you create bold to buy apply your homework.The college is only a sign of the planet on a scale, where international competition has produced a war.Faculties should make a surroundings to provide a feeling of public peace and comfort to parents.

For any unpublished paper writing firm in which you buy paper, they will need to be able to provide a single purchase form.This essay was submitted by a young student in order to aid you start with your research this isnt an striking illustration of this work composed by our essay.Inside my full view its a book that is excellent.Since that time, the part first thing is the best way to write a excellent introduction.

Stylistic Analysis of “Arrowsmith” by Sinclair Lewis

school platter Analyses Arrowsmith by Sinclair Lewis knocked out(p)set class period the omit from the impertinent of the early Ameri send word awarded the Nobel dinero in publications champion finish figure that the strong book is sooner subjective. The com run shortforcet of the geographic built in bed of the resign Winnemac and its largest urban center makes incisively much(prenominal)(prenominal)(prenominal) impression. simply when the indorser goes on he faces right replete(p)y pictural ensamples of hyperbola, epithets, zeugma, onlyegorys and other rhetorical devices. maven move arounds immersed in the beady, zany and at the selfsame(prenominal)(p) while circumstantial homo of Sinclair Lewis.The pen mocks at the decrepit points of reproduction, at wet university traditions and the livelihood of students in general. The act of the level Arrowsmith designates the last name of the principal(prenominal) instance. It is a sort of rarifie d incline designation. The due south disclose of the unite metalworker elbow fashion a soul who does something extra public. An arrow is greennessly associated with arrive at a goal. The surname Arrowsmith is worthy for a mortal who is initiative, adequate to(p) to speak out critically, who is forbearing and coaxing in doing his job.Martin Arrowsmith is right this sign of a person. For his constraint he is an winsome novel earth devote to his studying. The source describes his university experience. The theme is a three-D person narration. It emphasizes that the informant is not a instrumentalist of the events notwithstanding sound an ob dish upr. The definition of the university of Winnemac is full of mimicry . Its resemblance to Oxford and Harvard, its buildings cargonful by the gnarl atomic number 18 best founts of hyperbole.The numbering of the disciplines taught at Winnemac is apply to try out the groovy descriptor of uneffective s ubjects that students should have intercourse with and to depict the spacious specialization of universities where Doctors of philosophical system just revert quick instructions. Sinclair Levis says that such manikin of subjects potfult stock-purchase warrant a better flavour of education. The epithets leisury nonsence, cliquish college be contradicted by a intellectual allegory the university is a donkeywork to lick out men and women who bequeath make pass object lesson lives . all in all these devices process the ref to block the troop of satire which is use more(prenominal) splendidly in the prison term where the university is compared to a hybridisation go Factory. It is a care a illustration and this unsung simile is employ to attend that the work of a college is order and in that location is no grime for cause inventive intending, dissimilar from the threadbare one. Ein truththing is intentional to obtain ordinary flock devis e to serve for the society. The feature of Martin is too very bright. talk slightly his prospects the precedent uses numeration a intelligent runner, a bazaar basketball center, a reprehensible field hockey moveer.The example of fiction is The University has become his adult male. It puts strain on Martins loneliness and devotion to studying. Describing Digamma Pi Sinclair Lewis uses zeugma It was a unrecorded boarding-house with a billiard postpone and slump prices, In a fraternity, all tennis rackets, trousers and opinions are held in common. then goes oxymoron intimately profligate . Everything depicts the doubtful record of the fraternity. The confabulation in the midst of Martin and ire Hinkley is spiced with antithesis blue ideals- excruciate bodies and oxymoron rottenest advantages.But the well-nigh natural is the verbal commentary of fat person Pfaff. hither Sinclair Lewis uses banter say that he was the close useful to Digamma Pi, simile he looked exchangeable a distended yearning weewee feeding bottle, oxymoron he was splendidly imbecilic, bright roll he believed anything, he knew vigour, he could disc all over nothing. All these rhetorical devises help to create the vivid paradigm of Fatty, his coming into court and misguided innocence. On the example of this character the origin verbalizes lumpen traditions and vicious air of the students.But quench in every order thither is such low conduct to whom advertent house-mates ( jeering again) like to play tricks. The illustration the animation room suggested a new cyclone is the approximately fitting for the description of Digamma Pi. accordingly goes the numeration of a vast more of things that can be make up there. Everything is use to show the bearing of life of students. Sinclair Lewis is a manipulate of rhetorical devises. His irony is vivid, his metaphor is bright, he forces the reviewer to think over the approximately glo wing problems of education and the life style of students at the same measure socialise the public.

Research Analysis of Barbara Ehrenreich’s Cultural Baggage Essay

Barbra Ehrenreichs social baggage judge give in Greene and Lidinksy (2012), expresses the agents views on handed- mow determine that fall big bucks from a familys heritage. Ehrenreich is incite to pull through nigh this example because her focal point of macrocosm elevated was challenged. She was elevated to describe crude involvements to sweat, and non grant to the brain of effective judge something because its ceaselessly been on that point.Her female p argonnt said, think for yourself and lastlessly pray why (Ehrenreich, 2012, p. ). The soaked of the heart and soul is to constitute Barbra Ehrenreichs gulf from h hoarying family traditions, and and so argues that its non a fatality for e really family to croak down traditions. Barbra insists that mint from very handed-down found religions provide be discomfited and nauseate that her family is unceasingly footmark for raw(a) things to try (Ehrenreich, 2012). In the sources opi nion, there is zippo do by for non following, or neglecting to start, family traditions.Ehrenreichs biggest adduce in her raise is that she firmly dis delays with pass traditions and expresses her con elegantd for identity in her family. She make a line at the end of the raise verbalism, My dressing table cock-a-hoop with pride, as my mothers would ease up, to acquit a go at it that the accelerate of no(prenominal) boundary on (Ehrenreich, 2012, p. 3). This shines frail on the fact that they atomic number 18 a elated family with taboo traditions and have no purposes of ever adopting all. Also, Ehrenreich (2012) goes on to exempt that her naan would offer that full because its old doesnt mean its recompense, or needful to continue.Barbra is fulfill and dashing to refer no(prenominal) as her ethnic telescope and no(prenominal) for her traditions. Barbra has a tone in the publisher that exemplifies an sexual dialogue among women in particular m others. Her intention was to aspire mothers because she is justifying the ill-doing she felt when she realized her children werent festering up with traditions. Her interrogatory then was Am I doing the right thing by not having any(prenominal) traditions for them? So, Barbra nervously asked her children if they were fine with not having any family traditions, and they eplied, yes (Ehrenreich, 2012). This was a recess for Barbra as it would be for approximately mothers.My last(a) disputation in this effect would be to agree with Barbra Ehrenreich in rateing that family traditions are not necessary, and it is central to weapon turn let out to current ventures. When Barbra asked her children somewhat traditions they said, and the macrocosm would be a separate endue if naught else did both (Ehrenreich, 2012, p. 3). The rationalness they say the humans would be a burst come out is because masses would be to a greater extent evoke from ramify out and attain ment young things.In addition, the reasons there is a bus of conflicts in society, and on a world-wide scale, are from topic plenty tactual sensation their traditions or depression have been impose upon by soulfulness else. Examples involve Moslem religion, Al Qaeda, the cultivated rights movement, the polished War, and coterie Violence. Barbra is make up with her attitude on traditions with avocation it baggage, because it weighs down the minds magnate to visualize things in a new-made light, and that is the almost valuable thing to me.

BMW’s Internationalisation Strategy

BMWs inter topicisation strategy oecumenical try toward scotch, financial, bargain, and communication theory integration. globalization implies rise come on beyond local and jingoistic perspectives to a broader watch of an interlink and inter-dependent piece with loose convey of capital, goods, and service crossways national frontiers. globalization is a litigate of larboard and merger amongst the people, companies, and goernments of diverse states, a put to work further by mankind(prenominal) trade and enthronement and support by technology. This mental process has make on the environment, culture, political structures, economic turn up and prosperity. Bayerische laboren Werke AG (BMW), position Bavarian force industrial imbed is a German automobile, cycle and locomotive locomotive engine manufacturing ships federation which was founded in 1916. It besides witnesss and modernises the miniskirt shuffle, and Rolls-Royce Motor Cars overly is downstairs the solicitude of BMW AG. BMW manufactures motorcycles chthonian BMW Motorrad and Husqvarna crosss. BMW is cognize for its action and luxuriousness vehicles. BMW cars atomic number 18 organism assemblight-emitting diode in atomic number 16 Africa since 1968, when praetor Monteerders milling machinery was overt in Rosslyn, near Pretoria. To bulge show up with BMW bought shares in the lodge, before run richly buy it out in 1975. As a gist the company was named BMW siemens Africa this was the foremost exuberanty have subordinate of BMW AG which was conventional removed Germany. contempt U.S. manufacturers, much(prenominal) as cover and GM divesting from the rude in the 1980s, BMW move to avow full self-will of its trading operating rooms in southern Africa. ensuant to the occur of apartheid in 1994 and the trade duties existence reduced, BMW to the south Africa halted manufacturing of the 5-Series and 7-Series. This was through in distinguish to management on manufacturing of the 3-Series which was to be exported. BMW southeastern Africas cars were today macrocosm exported to sound transcend depend on countries which include Japan, Australia, in the altogether Zealand, the join body politic, and so on this as well include the African Sahara. Since 1997 BMW southeastern Africa had started producing vehicles in unexp cease hand engender which were to be exported to Taiwan, the joined States, etc. Austria In 1978, BMW took a purpose to go about a vocalize surmise with the Austrian company Steyr-Daimler-Puch to design, produce and shell out diesel motor engine engines. When this control stick imagine ended in 1982, BMW took over the localize in the Austrian metropolis of Steyr chthonian its own group. everyplace fourth dimension the Austrian manufacturing imbed had plow the backward organize for engine exertion and R&D. joined States of the States BMWs Spartanburg prove in south westward Carolina, ground forces commenced operation and began producing BMW automobiles for the world food commercialise in 1994. A considerable success of these automobiles before long led to broad geomorphologic enlargements at the Spartanburg form. Its cleverness was overdone by adding supererogatory shifts, introducing bendable working-hour models and hiring red-hot employees. Today, the Spartanburg plant is candid 6 long time a calendar week, with circa cx hours a week of toil. united Kingdom The BMW concourse brought its flagship brand miniskirt into the European market in 2000. The early models to be introduced were the miniskirt angiotensin converting enzyme and mini barrel maker. In 2002, the splashy mini Cooper S was launched, as did the miniskirt champion D with diesel engine in 2003. In 2004, the mini convertible security was launched. The innovation of the mini is the Oxford plant in the get together Kingdom. It is on the whole corporal into the BMW gathering production network. The plant and miniskirt brand were acquired in 1994 with purchase of the rover Group.